SpiceLato™ RTD's
From Nice To Spice
Fassionola Definition
Fassionola is a, generally, bright red, fruit-flavored syrup, passion fruit and others
It was frequently used in 'Tiki Cocktails' during the 1930s
Particularly popular in the original Hurricane cocktail
While it is a rare ingredient today, it has seen a resurgence in popularity
The syrup also comes in green and gold varieties that can be flavored differently
Fassionola Margarita: A modern variation featuring tequila, lime juice, and fassionola syrup
Fassionola Sunrise: A cocktail similar to a Tequila Sunrise, which uses red fassionola to create a vibrant red-to-orange gradient
Versatility Of A Fassionolo™
The syrup is noted for its ability to transform cocktails
Expecially tequila-based ones, by acting as a complex, fruity, and sweet component
End To End Branding
Every sub-brand and every RTD intentionally leads back to our Main Brands
Vila Tequila™ and SpiceLado™
Our brands are culturally distinct in name and expression, yet connected by a shared rhythm
Every brand, can or bottle, carries a QR code that brings them to the Vila Tequila™ song
Reinforcing emotion, familiarity, and recognition
The song becomes a memory. The memory brings the brand
Across the portfolio, flavor works the same way
Savory and spiced expressions carry a common signature through SpiceLado™, creating consistency without repetition
SpiceLado™ lives beneath the surface as a foundation rather than a headline
The brands above it—Cervezo™, Sangrito™, Despalito™, and Fassionolo™
Designed to feel original, not interchangeable
Nothing competes internally. Nothing leaks outward
Each experience gently leads to the next, forming an "End-to-End Brand Loop" where discovery stays inside the ecosystem
What begins as curiosity becomes familiarity, and familiarity becomes loyalty.
This is how we avoid crowded categories without fighting them, how we scale without dilution
How culture, flavor, and sound stay connected—product after product, market after market.
We are not asking consumers to learn something new.
We are letting them feel their way through it.
Cervezo™ is an owned, original brand built on linguistic power. By design, it sits naturally in the beer space while remaining proprietary—allowing us to capture consumer attention, shelf presence, and market association without relying on generic category language. The name carries immediate recognition, flexibility, and global adaptability.
Cervezo™ is a beer-based savory platform that can move anywhere the brand goes. It supports multiple expressions, flavor systems, and formats while remaining consistent at the core: beer forward, refreshing, and intentionally spiced. This flexibility allows Cervezo™ to scale across regions, cultures, and consumption occasions without dilution or confusion.
As part of the Vila Tequila™ ecosystem, Cervezo™ integrates seamlessly with our broader brand architecture. It complements our spirits portfolio while standing independently as a beer-led offering. Paired with SpiceLado™, it anchors a cohesive flavor system built around balance, control, and drinkability rather than intensity.
Cervezo™ is not constrained by a single recipe or trend. It is a transportable brand asset—designed to evolve, license, and expand while maintaining ownership of its name, positioning, and consumer perception.
Despalito™ is an owned, original brand built on rhythm, restraint, and drinkability. The name signals pace and mood rather than category, giving the brand freedom to move across formats and markets without being boxed into a single definition. It is intuitive, memorable, and globally adaptable.
Despalito™ is a beer-based platform designed to feel lighter, smoother, and more relaxed than traditional flavored beers or aggressive RTDs. It prioritizes balance over intensity, offering flavor-forward expressions that remain easy to drink over time. The brand supports multiple variations while maintaining a consistent core: approachable, refreshing, and session-ready.
Within the Vila Tequila™ ecosystem, Despalito™ functions as a complementary extension rather than a derivative product. It allows the portfolio to speak to a different tempo—slower, softer, and more lifestyle-driven—while remaining aligned with the same quality and brand discipline. When paired with SpiceLado™, Despalito™ gains access to controlled heat and flavor depth without sacrificing its easygoing character.
Despalito™ is designed to travel. It is a flexible, licensable brand asset with the ability to evolve while maintaining ownership of its name, identity, and consumer perception.
Sangrito™ is an owned, original brand built around intensity, balance, and control. The name carries cultural familiarity while remaining proprietary, giving the brand immediate recognition without being confined to a single recipe or tradition. It is bold, memorable, and adaptable across markets.
Sangrito™ is a tomato-based savory platform designed to pair naturally with tequila while standing independently as a complete flavor system. It emphasizes acidity, spice, and depth in deliberate balance—never overpowering, never flat. The brand supports multiple expressions and heat levels while maintaining a consistent core: structured, intentional, and drinkable.
Within the Vila Tequila™ ecosystem, Sangrito™ functions as a natural companion brand, strengthening the connection between spirit and mixer without creating dependency. It integrates seamlessly with SpiceLado™, allowing controlled heat and flavor precision to be scaled across products and formats. Together, they form a cohesive savory foundation that can move between RTDs, shelf mixers, and experiential formats.
Sangrito™ is designed for longevity. It is a transportable, licensable brand asset that can expand and evolve while maintaining ownership of its name, identity, and consumer perception.
Fassionolo™ is an owned, original brand built on flavor, color, and movement. The name signals tropical energy and emotional escape while remaining proprietary, giving the brand freedom to travel across categories, formats, and cultures. It is expressive, recognizable, and globally adaptable.
Fassionolo™ is a fruit-forward flavor platform designed to transition the portfolio into Hawaii-inspired culture without imitation or nostalgia. It draws on bright tropical profiles—passion fruit, citrus, and layered fruit blends—while maintaining modern balance and drinkability. The brand supports multiple expressions while holding a consistent core: vibrant, smooth, and experience-driven.
Within the Vila Tequila™ ecosystem, Fassionolo™ introduces a tonal shift from spice and savor into color, warmth, and rhythm. It expands the portfolio’s emotional range while remaining structurally aligned with the same brand discipline. Paired with Vila Tequila™ or adapted across RTDs and non-spirit formats, Fassionolo™ carries a sense of place without being geographically trapped.
Fassionolo™ is designed for movement. It is a transportable, licensable brand asset capable of evolving across markets while maintaining ownership of its name, identity, and consumer perception.
